From welcoming employees and guests with a warm and friendly smile to giving directions, the customer service role that security guards play is infinite.

The security guard sector is growing exponentially, as is the need for our country’s officers to be comprehensively trained in a wide variety of areas, ranging from life-saving initiatives to ‘white-glove’ customer service training. International business research reports that “U.S. demand for private security services is projected to expand 4.2 percent to $66.9 billion” in 2019.

We need to ensure that the flourishing physical security workforce is ready and able to take on the daily customer service challenges that they face in divergent sectors across multiple industries, including commercial real estate, hospitality, higher education, healthcare, manufacturing, retail, public transportation, government services, and the chemical and petrochemical industry.

The customer is not only the client but is also anyone who crosses the path of a security guard. A “white glove” service-oriented attitude translates to not only satisfying customers but delighting them while mixing security with concierge-like customer service.

Whether assisting a visitor or a lost child, the security guard is a brand ambassador tasked to exceed the customer’s needs. For example, if a customer needs something in 10 minutes, deliver it in nine. If customers need information, deliver it to them with options, or if customers ask, “how?” tell them “why” as well as how. Appearance, vigilance, communication, and knowledge comprise the values that are the cornerstones of customer service. Security guards need to incorporate these values into how they present themselves.

Appearance does not just mean that a security guard’s uniform is clean and fitted properly, it also includes taking responsibility for the look of the property as a whole. The security guard should project a professional image and ensure that their work area is neat and clean.

United Security Services is one of the renowned security companies in California that has served its citizens for years. A sense of security is what human beings need to perform to their optimum level, so why not keep your surroundings safe and secure by hiring a security guard.

To learn more about different security companies in California and how they can meet your requirements, visit www.unitedweguard.com.